TikTok and Aardman Animations to redefine audience engagement at Create London

C21 reporter 09-04-2026 ©C21Media

Amy Johal, entertainment partnerships lead at TikTok, and Kenny England, director of digital, social and communities at Aardman Animations, will explore how TikTok is reshaping the way entertainment brands build, activate and scale IP at Create London on April 29.

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The session, moderated by LADbible Group’s Jody Smith, will draw on Aardman’s globally beloved characters – including Shaun the Sheep – to explore how the studio is using TikTok to reach new audiences, invite fan participation and extend the life of its stories beyond traditional film and TV.

The trio will unpack how TikTok’s global platform and creator ecosystem can turn audiences into active participants, examining how studios can deepen fandom, amplify owned content and create cultural moments that travel from social feeds to cinema screens and beyond.

Speaking as part of TikTok x Aardman: Redefining Audience Engagement:

As the creator economy surges past US$300bn and the microdrama market accelerates, Create London will convene industry leaders to explore the strategies, commercial models and generative AI innovations powering the next wave of scalable hits.

Previously announced speakers:

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