Secrets to The Traitors’ global success keynote to lead Content Europe agenda

John Winfield 22-01-2026 ©C21Media

Content Europe is pleased to announce that Dug James, the man responsible for advising production teams on the global roll-out of The Traitors, will kick off Content Europe with a masterclass on how to ensure cross-market production success for a global entertainment super-brand.

Dug James

Drawing from his experience on The Traitors, James will share tips and tricks that make every format more successful across markets. Diving into the nuances of positioning a brand in different markets, this masterclass will explore how to successfully maintain a brand’s essence while managing a wide spectrum of budgets and cultural sensitivities across global productions.

You can find out more about Content Europe and register online for the SUPER EARLYBIRD RATE of €499 by CLICKING HERE. Buyers from platforms and channels can register for free by CLICKING HERE.

Claudia Winkelman hosts the UK version of format sensation The Traitors

As senior VP of format production at All3Media International, James heads up the format production team, working with format owners, producers, broadcasters and platforms to guide production of All3Media International’s format catalogue including Gogglebox, Race Across The World, Lingo and the now number-one global unscripted format that is The Traitors.

James has a long and successful career in this space and a wealth of experience to share. Following a number of years as a freelance producer of high-profile entertainment formats including Survivor, Pop Idol and Boys & Girls, he joined Fremantle’s worldwide production department, overseeing the roll-out of super-brands including Idol, Got Talent and The Apprentice across Asia, before joining Fremantle North America to extend the successful American Idol franchise and executive produce the Simon Cowell hit American Inventor for NBC. He later returned to the UK as senior VP of global development, formats.

In 2021, James joined All3Media International, where one of his first responsibilities was the production roll-out of Dutch format The Traitors.

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