LADbible Group, Electric Robin, Hat Trick Lab and Metrotone Studios join Create London

C21 reporter 13-03-2025 ©C21Media

Create London, the April 30 event designed to help capture the opportunity of a creator economy set to grow to US$480bn by 2027, has added a raft of new speakers.

You can find out more about Create London and register online for just £299 by CLICKING HERE.

The summit will provide a how-to guide to developing success in the creator economy, partnering with brands, TV and tech partners to supercharge growth.

The latest confirmed speakers are Becky Gardner, head of originals at LADbible Group; Kevin Batchelor, director and co-founder of Electric Robin; Jonny McCausland, development lead at Hat Trick Lab; and Katharina Gellein Viken, a TV showrunner and AI creative director at Metrotone Studios.

Sessions will explore essential strategies for navigating the New Content Economy, from collaborating with leading platforms and brands to leveraging new funding models and harnessing generative AI to enhance workflows.

Additionally, a series of genre-specific deep dives will feature top creators and executives discussing content opportunities in sport, gaming, journalism, cooking, branded entertainment and premium mid- and long-form content.

Speaking at Create London:

They join previously announced speakers:

Create London media partners: