Chivas Regal, YMU Group and MTV Entertainment Group International join Create London line-up to share opportunities across creator economy
Chivas Regal’s Oyin Akiniyi, YMU Group’s Leon Harlow and MTV Entertainment Group International’s Amie Parker-Williams are the latest speakers confirmed for Create London. Taking place on April 29, the event brings together producers, creators, brands and industry leaders to explore how to shape and define their future in the creator economy.
With the global creator economy projected to grow from around US$254bn in 2025 to approximately US$314bn in 2026, pioneers in the space will share strategies on how they are taking content directly to market – without commissions.
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Speaking at Create London:
Oyin Akiniyi
Brand director, cultural comms and experiences
Chivas Regal
Akiniyi leads global efforts to connect the Chivas Regal brand with new audiences through culture and creativity. With over 15 years of experience spanning Nike, Warner Music and Boiler Room, she brings deep expertise. At Chivas, Akiniyi has been instrumental in shaping the brand’s presence in sport and lifestyle culture, including its high-profile partnership with Scuderia HP Ferrari, an alliance aimed at reaching new audiences.
Leon Harlow
Commercial director
YMU Group
Harlow manages a global roster of high-profile names shaping popular culture – from TV presenters to chart-topping music artists, footballers, Olympic athletes, digital creators, podcasters and entrepreneurs. Over the past 15 years, Harlow and his team have worked with brands, agencies, venture firms, product developers and retailers to create and build high-impact talent and creator partnerships.
Amie Parker-Williams
Director, commissioning and production
MTV Entertainment Group International
Parker-Williams applies a strategic, forward-thinking approach to digital storytelling. With extensive expertise in audience engagement and platform-specific content, she leads a talented team of producers and editors in crafting innovative and industry-leading youth content, while also overseeing the commissioning of bold, original programming that amplifies diverse voices and cultivates strong connections with audiences.
Across the one-day event, Create London will explore how creators and production companies can move beyond legacy models to unlock new brand budgets and alternative revenue streams; build distinctive, platform-agnostic brands; leverage IP; and harness new platforms, tools and formats to grow and engage audiences – while using generative AI to enhance creativity, improve efficiency and reduce costs.
Plus, with the global microdrama market forecast to generate around US$14bn in revenues by the end of 2026 – up from approximately US$11bn in 2025 – the Vertical Programming & Microdrama Summit @ Create London will unpack the content strategies, monetisation models and partnership opportunities shaping the future of vertical content, offering actionable insights into one of the fastest-growing areas of digital entertainment.
Also speaking at Create London:
Further speakers will be announced in the coming weeks.
