C21Media.net turns 25 in May, connecting 250,000 monthly uniques – the most powerful community in global entertainment
C21Media.net turns 25 in May, celebrating a quarter of a century delivering news, analysis and resources to the global entertainment business.
More than 250,000 monthly uniques now visit the site every month. More executives read C21Media.net every month than attend all the international TV markets and festivals combined.
C21 founder David Jenkinson said: “When we launched C21Media.net, at the LA Screenings in May 2000, we had to give out cards explaining what the website was and how to access it. We packaged pages of advertising in our print magazine with banner ad sales on the new site to prove value, as people didn’t really believe in this newfangled thing called ‘the internet.’
“The first stories were uploaded over dial-up internet from the Chateau Marmont Hotel, chalking up a US$1,700 phone bill in the process, and our initial email subscriber list has grown from 25 to more than 75,000, who receive the C21Media.net newsfeed every day.”
How times have changed. C21Media.net unites the global entertainment business 24/7, with more than 250,000 unique users visiting the site each month.
“Our mission remains the same,” added Jenkinson. “To connect the global entertainment business around a progressive editorial agenda that facilitates development, deals, commissioning and sales and acquisitions of content worldwide.
“The market has changed significantly over the years, but the constant has been the need to understand that change. C21Media.net and our associated events and digital products are more important than ever to provide context and connections in transformational times. We look forward to the next 25 years, and the challenges and opportunity they will bring.”
C21Media.net’s associated products and services include the online C21Marketplace; an events portfolio under the ‘Content’ brand, with Content Americas, Content Warsaw, Content Canada, Content London and Content India; prosumer scripted brand Drama Quarterly, which takes readers behind the scenes of the most loved series; and Spanish-language brand Cveintiuno, which has grown rapidly to become one of the most read publications in this sector. C21’s stewardship of the Rose d’Or Awards, including the Rose d’Or Latinos, has seen it flourish in recent years.
The ‘Create’ brand now takes C21 into the creator economy as the lines blur between this sector and the traditional production business, and the AI Festival and AI Academy have seen C21 embrace changes in this technology-driven space.
