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MARKETING

Banijay Rights, Hearst Networks and UKTV to highlight FAST opportunities at Content London as sector heads towards $18bn

Banijay Rights’ Shaun Keeble, Hearst Networks’ Julie Mitchelmore and UKTV’s Andrea Amey are set to discuss the emerging opportunities in FAST – a sector projected to be worth US$18bn by 2030 – at Content London, which takes place from December 1-4.

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Shaun Keeble
VP, digital
Banijay Rights
Keeble leads the company’s global digital commercial strategy across AVoD, SVoD, social media and FAST channels. He also oversees content protection and monetisation initiatives on platforms like YouTube.

Julie Mitchelmore
VP, product and commercial partnerships, and regional director for MENA
Hearst Networks EMEA
Mitchelmore drives strategic growth and innovation across digital video. She leads Hearst’s streaming products and FAST channel portfolio and has launched brands like Crime+Investigation Play and History Play on platforms including Amazon, Apple TV Channels and YouTube Primetime Channels.

Andrea Amey
Chief digital officer
UKTV
Amey leads digital strategy, innovation and operations across products, partnerships and streaming service U. Prior to joining UKTV, she spent a decade at Channel 5, where she oversaw VoD strategy and development for My5, expanding it across platforms including Amazon and BritBox.

As part of the Fast Forward track, through which leading FAST industry execs will share insights into content requirements and partnership opportunities, Keeble, Mitchelmore and Amey will explore fresh opportunities in this constantly evolving space.

Throughout the track, conversations will drill down on the key trends shaping the market, including the shift towards fresh, premium content that aligns FAST channels more closely with SVoD strategies, the rise of live and event programming from sports to concerts, and the growing role of AI in delivering personalised, enhanced viewer experiences.

Industry leaders will also provide insight into partnership strategies, evolving viewer habits and what it takes to stand out in the crowded ad-supported streaming market.

More speakers will be announced for the Fast Forward track at Content London.

This year’s Content London will follow the headline theme of how to Define Your Future In The New Content Economy, built around a set of core conference strands including Reaching Gen Z, Generative AI Decoded and How to Thrive in the Creator Economy.

Also speaking at Content London 2025:


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