Applause Entertainment MD Sameer Nair to share secrets to success in Indian entertainment at Content India

C21 reporter 12-02-2026 ©C21Media

Sameer Nair, one of the most prolific producers in India, is set to share his thoughts on the present and future shape of entertainment in a fireside conversation at Content India, which takes place in Mumbai from March 16-18.

For more information on Content India and to register online, CLICK HERE.

Sameer Nair

Nair’s career spans three decades. As the MD of Applause Entertainment, a venture of the Aditya Birla Group, he leads a young, diverse and dynamic creative and business team that has, in eight years, established an exceptional content and IP studio in India.

Powered by its innovative Hub & Spoke Flywheel, Applause has created acclaimed shows like Mrs Deshpande, The Hunt: The Rajiv Gandhi Assassination, Black Warrant and the Criminal Justice franchise.

Expanding its creative canvas, Applause has ventured into theatrical films and documentaries with notable projects like Zwigato, Tamil blockbusters Bison and Por Thozhil, romcom Do Aur Do Pyaar, direct-to-streaming film Sharmajee Ki Beti and docuseries Modern Masters.

Applause recently launched its dedicated kids’ animation channel, ApplaToon, exclusively on YouTube. Content in the pipeline includes an ambitious Mahatma Gandhi biopic series and a big commercial movie slate.

Nair has previously held CEO positions at Star India, NDTV Imagine and Balaji Telefilms. He has been instrumental in the creation and success of programmes such as Kaun Banega Crorepati, Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Koffee with Karan and The Great Indian Comedy Show.

Also speaking at Content India:

More speakers will be announced shortly.