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Do: Look beyond South Korea, to countries including Singapore, Malaysia, Thailand and Taiwan, which now offer very attractive government incentives that make them appealing destinations for production work.
Do: Consider the cost-effective production environment of each country, alongside its incentives. Indonesia, Vietnam and the Philippines, are especially attractive for budget-conscious productions.
Do: Take into account what each country offers in terms of production infrastructure and talent. Countries including Thailand, Malaysia and Singapore are leading the way in terms of world-class studio facilities and crew.
Do: Take a close look at the local IP, which is currently undervalued and where creators are more accessible than in Western markets. Thailand, in particular, is known for its creativity.
Don’t: Underestimate the differences between each market, including languages, cultural roots and religions.
Don’t: Overlook the cross-border challenges in the region, which could limit the return on investment of a show, unless packaged properly. There remain obstacles in the region when it comes to packaging premium content that can achieve international success.