Five fiction or docudrama projects from Argentina, Brazil, Spain and Mexico have been selected for the 2025 edition of the Content Americas Copro Pitch. Here, their producers tell C21 what they are looking for, what makes their shows unique and what their international potential is.
The Content Americas Copro Pitch 2025 showcases some of the most exciting scripted series in development from the professional community across Latin America, US Hispanic, Spain and Portugal, looking for international coproduction deals to take their projects global.
Content Americas is bringing C21’s tried-and-tested format once again to Latin America, awarding its winner a prize of US$20,000 worth of marketing across C21Media’s digital, print and event products to support development and pre-sales promotion of the show.
This year there were over 60 submissions and five have been selected to pitch live at Content Americas on Tuesday January 21 at 3.30pm. The winner, selected by a leading panel of judges, will be announced on Thursday January 23 at the Content Americas closing cocktail party.
Lucio’s Treasure
Production company: Vértice 360, Spain
This series is based on the real-life story of Lucio Urtubia, an ordinary man who almost bankrupted a major US bank – and got away with it.
Urtubia is a modest bricklayer living in Paris. However, beneath his apparently harmless exterior he is an anarchist responsible for a network of cheque forgers that endanger the stability of the First National City Bank. In charge of the investigation, French judge Marianne Ross and the bank’s security director, former Scotland Yard inspector Geoffrey Heggart, discover the impressive personality of Urtubia – a man who is said to have met Che Guevara.
“The project is in development; we are looking for coproducers in the US and partners to finance the project,” says Alberto Rull, exec VP of production and content at Vértice 360 and producer of the project.
Lucio’s Treasure has a total budget of US$8m, with US$60,000 confirmed for the development phase, and has also added tax credit options in Spain, France and the UK. In addition, Seven.One Studios International (formerly Red Arrow) will be in charge of distribution.
With more than 20 years in the market and presence in more than 33 countries, Vértice 360 distributes, produces and creates content in Spanish, Portuguese and Italian. It has more than 2,000 titles in its catalog, including Verdugos, produced together with Dexiderius, which was the only Latin American project selected for the 2023 edition of Series Mania.
The Guardians
Production company: Cinefilm, Brazil
From the Amazon jungle, the first nations of the Umã territory decide to create an armed patrol to fight the violence of which they are victims. Sisters Laura, Vitória and Neide are the three faces of this struggle and have to find ways to coexist and resist.
The Guardians is in development with Brazilian independent production company Cinefilm and has initial financing in place thanks to its agreement with the international group Non Stop International, which will support the project with equipment and in post-production.
“The total estimated budget is US$6.5m and, through Non Stop, a company associated with Cinefilm in Brazil, we accessed 10% of that value. We are looking for a coproducer who can finance 40% to 49% of the budget outside Brazil,” says Fernanda Senatori, executive director of Cinefilm.
To this end, the production company is at Content Americas looking for partners who can collaborate in the development phase, helping to curate the project for international audiences and raise financing outside Brazil.
“We want to present the project to production companies, distributors and studios that can help us sell the series to streaming companies outside Brazil,” Senatori adds.
Although Cinefilm is recognised as one of the largest producers of children’s and youth projects in Brazil, such as the local Disney originals Juacas, Não Foi Minha Culpa and Tudo Igual… SQN!, since 2020 the company has reformulated itself to open the door to more adult and international projects.
Highlights include coproductions such as the animated feature Dalia & the Red Book, with Vista Sur from Argentina, Golem Studio from Peru and Doce Entertainment in Spain; the series Maria e o Cangaço, with Paranoid BR and Coiote for Star+; and the original series Americana, also for Star+. The latter project is based on the true story of 2,000 American families who migrated to Brazil after the Civil War to settle in the interior of São Paulo.
Tales of Tomorrow – Prelude to a Revolution
Production companies: Bactéria Filmes and Druzina Content, Brazil
Sci-fi action series of eight 52-minute episodes that expands the universe of the Tales of Tomorrow franchise, a film selected in more than 30 festivals and winner of 19 international awards.
In a post-apocalyptic Brazil in the year 2169, Andrea fights to bring down the wall surrounding Porto 01, with the aim of destroying the Nucleus, responsible for the creation of thousands of virtual realities supplied to the population through a type of drug.
“We have secured funding to cover part of the production budget. We are currently focused on finding an international coproduction opportunity that can cover 20% of the budget [approximately US$195,800], as well as strategic alliances, broadcasters and pre-sales opportunities,” say the series’ producers, Dani Israel and Luciana Druzina.
The project has been selected as a beneficiary of the Audiovisual Sector Fund in Brazil, which guarantees 80% of the budget (approximately US$785,000). Production of the series is scheduled for the second half of 2025 and the producers say it will be ready by 2027.
The Perfect Target
Production companies: Caponeto, Fremantle, Mexico
The Perfect Target is a joint development between Mexican production company Caponeto (Desenfrenadas, Tengo Miedo Torero) and Fremantle. It is a thriller series that explores media manipulation and power in a world driven by virality and black humour.
Aimed at “global audiences,” particularly men and women between the ages of 25 and 45, the series’ producers identify aesthetic references in recent productions that have excelled in streaming, such as Succession and Ozark.
“One of the focuses of the project is to engage in powerful branded content collaborations. The Perfect Target offers unique opportunities for brands to integrate organically into the narrative, from product placement to more far-reaching content strategies,” explains Diego Martínez Ulanosky, writer and creator of the series.
The budget amounts to US$6.3m and the coproducers are looking for partners and financing to bring the project to fruition. “We are also looking for coproduction partners in Portugal and other countries, as well as closing pre-sales with channels in the US and Latin America,” he adds.
The story follows an arrogant publicist at the peak of his career who is forced to promote a tycoon as a presidential candidate, while a mysterious character harasses him to the point of threatening to destroy his agency and his reputation.
Insane
Production company: Listos Para Rodar, Argentina
Insane is a docu-fiction series focusing on the lives and minds of different extreme athletes who have faced extraordinary challenges, from serious injuries to near-fatal accidents. Over the course of six episodes, the production explores how these individuals have overcome the most critical moments of their careers, with the participation of panels of neuroscientists, sports psychologists, philosophers and trauma specialists.
“Insane is aimed at young and adult audiences interested in extreme sports, mental resilience and self-knowledge. It is an invitation to reflect on human limits and the strength needed to achieve impossible dreams,” says Lucas Schiaffino, executive producer of Listos Para Rodar.
The series is currently in development, with most of its pre-production already completed and part of the first episode (starring and co-financed by biker brothers Luciano and Kevin Benavides) already filmed. With a total budget of US$650,000, the production company has 36% of the finance in place and has already confirmed 60% of the main characters.
According to Schiaffino, the project seeks to add international collaborators through coproduction agreements and additional financing to complete the series and increase its global reach.
“We are looking to collaborate with streaming platforms that value high-quality, universal content. The series highlights athletes from multiple countries such as Brazil, Canada, the US and Argentina, where we are looking for coproducers to shoot the missing scenes in those territories,” adds the producer.
