Please wait...
Please wait...

CONTECH

Ad firm Sabio launches creator-focused FAST channel amid global expansion drive

LA-based advertising solutions firm Sabio Holdings is launching a free, ad-supported streaming TV (FAST) channel focused on the creator economy.

Joe Ochoa

The new channel, Creator Television, will spotlight a diverse range of creators and aims to tap into the growing ties between social media and the wider TV streaming market.

At launch, the channel will feature content from the likes of Uncle Roger, who has built a social media audience of more than 20 million followers with his videos giving amusing takes on food culture, and comedy creator Jenny Lorenzo.

Sabio said the launch of Creator Television is a “pivotal part” of its goal to expand internationally, including plans to grow in the Indian market.

The firm has inked a deal with streaming company Plex to distribute Creator Television internationally.

Charlie Ibarra, head of content at Creator TV, said: “Creator-led TV, or show formats that blend user-generated content with traditional TV narrative techniques, is pushing the boundaries of storytelling.

“Much like the introduction of music videos and unscripted show formats, creator-led TV has the potential to completely reshape the content landscape.”

Joe Ochoa, VP of Creator Television, added: “Creator TV embodies Sabio’s larger mission of building a more diverse and inclusive media ecosystem that represents everyone. Together with Plex, we’re expanding access to authentic stories, connecting with millions of viewers globally and reshaping what streaming television can offer.”


RECENT DEPARTMENTS SEE MORE