ANATOMY OF A DEAL

The indispensable guide to deal structure and execution.

Driving a new model: BBCS’s Land Rover branded content project

By Clive Whittingham 31-01-2022

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Helen Pendlebury, director of digital and business development at BBC Studios, discusses the business model behind Land Rover-backed adventure format Foxy’s Fearless 48 Hours for the UK’s Channel 4 as part of a wider trend for brand-funded content. Read More

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ANATOMY OF A DEAL

Driving a new model: BBCS’s Land Rover branded content project

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TRENDING STORIES

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