ANATOMY OF A DEAL

The indispensable guide to deal structure and execution.

Driving a new model: BBCS’s Land Rover branded content project

By Clive Whittingham 31-01-2022

This is exclusive C21Pro content

To view you need a C21Pro or Access All Areas subscription:

Registered users and C21PRO subscribers sign in here:

For phone support please call C21 on +44 (0) 20 7729 7460

Helen Pendlebury, director of digital and business development at BBC Studios, discusses the business model behind Land Rover-backed adventure format Foxy’s Fearless 48 Hours for the UK’s Channel 4 as part of a wider trend for brand-funded content. Read More

TRENDING STORIES

Hybrid AVoD-SVoD revenues to triple to $20bn by 2029, claims Digital TV Research

Media tycoon Byron Allen offers $10bn to buy ABC, FX, Nat Geo networks from Disney

RTL to expand Jamie Oliver offering in Germany through multi-year Fremantle deal

UK drama Best Interests picked up by international buyers in Fifth Season deals

Apple joins rival studios, streamers in suspending deals with producers and talent

TRENDING SHOWS ON C21 SEE MORE C21SCREENINGS

ANATOMY OF A DEAL

Driving a new model: BBCS’s Land Rover branded content project

Registered users and C21PRO subscribers sign in here:

TRENDING STORIES

More in Anatomy Of A Deal