David Beckham signs for Content London

Global soccer star David Beckham will present his new TV show The Premiership: A Whole New Ball Game in an exclusive Hot Properties session as part of CONTENT LONDON ON DEMAND.

Beckham, co-founder of Studio 99, will be joined by Peter Beard and David Nath, co-founders of Story Films, and Studio 99 MD Nicola Howson to take us inside The Premiership: A Whole New Ball Game.

The BBC2 commission from Story Films tells the story of the English Premier League through unprecedented access to players, agents, journalists and business brains.

Beard and Nath are working with Studio 99 on the show, in which Beckham reveals his personal views on the evolution of the beautiful game. The documentary is produced in association with all3media International.

In this session:

David Beckham, co-founder Studio 99
David Beckham was the first English football player to win league titles in four countries: England, Spain, the United States and France.

His career spanned 20 years with some of the most successful clubs in the world: Manchester United, Real Madrid, AC Milan, LA Galaxy, Paris Saint-Germain and the England team, which he captained for six years. Since retiring from football in 2013 Beckham has worked with world-leading brands including Adidas, Diageo, H&M, L’Oreal, Tudor and Sands.

He has actively supported Unicef for over 15 years and launched the ground-breaking initiative 7: The David Beckham Unicef Fund in 2015. As a Goodwill Ambassador for the charity, he promotes and protects the rights of the world’s most vulnerable children.

In 2019, he also lent his voice to Malaria No More, the campaign to eradicate malaria in Africa. In his role as Ambassadorial President for the British Fashion Council, he is committed to promoting and nurturing British fashion and the UK’s creative industries. In 2018, he became president of Major League Soccer club Inter Miami CF, the culmination of his lifelong ambition to own a football club and the start of an exciting new chapter.

David Nath, co-founder, Story Films
David Nath is a three-time Bafta-winning director. His 2015 trilogy The Murder Detectives was hailed as the ‘documentary of the decade,’ earning him a Bafta Best Factual Director honour.

Nath’s debut drama for Channel 4, The Watchman, was described as a compelling cross between Hitchcock’s Rear Window and Tom Hardy’s Locke. Nath trained as a print journalist, working in newspapers before having a long career at Granada where he catapulted Gordon Ramsay on to TV in Channel 4’s seminal Boiling Point. He spent four years as head of documentaries at indie betty and ran the company for a time. As a freelance executive producer he helped to create the first ever rig show, The Family, but in 2008 returned to directing.

His Grierson-winning BBC series on austerity, Britain The Year The Town Hall Shrank, was likened to The Wire, while his Channel 4 series on mental illness, Bedlam, won him the 2014 Bafta for Best Factual Series.

Peter Beard, co-founder, Story Films
Peter Beard is an Emmy-nominated and Bafta-winning director and producer. His 2015 film My Son The Jihadi was described as “near-perfect television” by The Times and won a Bafta for Best Documentary. It has since gone on to be nominated for, or win, a further six awards.

Over the last 10 years Beard has developed a reputation for making creative, bold and thought-provoking documentaries. From landmark series like 24 Hours In A&E and 24 Hours In Police Custody to critically acclaimed films like Grierson-nominated The Fish Market: Inside Billingsgate. He has always sought to make visually distinctive, intelligent films.

In 2013, Beard produced and shot Channel 4’s Bafta-winning mental health series Bedlam with Nath. Most recently he was nominated for the 2017 Best Factual Director and Best Factual Series for Channel 4 series on child mental health and gender disorder Kids On The Edge.

Nicola Howson, managing director, Studio 99
Nicola Howson started her career in public relations 25 years ago after a chance meeting led to some work experience in a small agency.

She has spent the bulk of her career in the media industry, TV production, multi-channel television and in network television as communications director of ITV.

Howson joined one of the leading communications agencies, Freuds, in early 2006 and established its corporate practice, specialising in reputation management. She became CEO in 2010 and was responsible for nurturing and developing the agency, its clients and its people. In 2019, Howson joined Studio 99, David Beckham’s TV production company, as managing director.