CTC switches on to Gogglebox

CTC in Russia has become the latest international broadcaster to commission a local version of hit UK format Gogglebox.

The Australian adaptation of Gogglebox airs on Network Ten

The show, which captures families’ reactions to the week’s television as they watch at home, was originally created by All3Media-owned Studio Lambert for Channel 4 in the UK.

Other territories into which All3Media International has sold the format include Japan, South Korea, the US, Australia and the Middle East, with more than 30 local productions now in place.

“We searched for remarkable, interesting and emotional characters, and our primary criteria were charisma, the ability to behave naturally and the ability to express thoughts clearly. We wanted to depict the Russian society as it is, so for our casting we selected people of different social classes, interests and income levels,” said Xenia Bugrimova, head of entertainment at CTC.