In this headline session, Marco Bassetti, CEO Banijay, will provide his insights on the evolution of the European content model, organic growth and M&A, diversification, innovation and new technologies. In addition, he will address how to overcome industry-born challenges to drive maximum content value.

After a drop off in M&As over the past 12 months, are we heading for a new round of megadeals, as some are predicting, and, if so, what is the best course of action for producers and creatives?

With broadcasters and online streamers slashing their drama commissioning budgets, what innovative funding models can producers turn to in order to get their scripted shows over the line?

In the rush to original production, content licensing was downgraded by platforms and channels to lesser slots/importance. But now, with the economic situation, soaring production costs and the dual strikes in the US, content licensing is back in fashion. After keeping their shows behind their own walled gardens for years, US studios are refocusing on third-party licensing; following years of overspending on originals and with Wall Street investors breathing down their necks, struggling SVoD streamers are now licensing their originals to other platforms as they switch focus from gaining market share and winning awards to RoI and economic survival; and US networks like The CW have axed original dramas in favour of licensing content from the global market. But how will this impact the streamers long term; will they start to share their catalogues; what kinds of deals are being forged; how will US networks survive on licensed content; and have international buyers found new suppliers?