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Connected returns to Finland on Discovery

Connected previously aired on Finland’s MTV3

Discovery Finland is bringing back the local version of docu-reality format Connected after acquiring adaptation rights from ITV Studios-owned Armoza Formats.

Four seasons of Connected previously aired in Finland on MTV3, with the fifth run set to be the first to air on Discovery. ITV Studios Finland will produce the show, which is due to air next spring.

Based on the culture of online self-exposure, Connected gives cameras to four men and women who don’t know each other, which they use to film their lives.

Through their footage, four parallel stories unfold and gradually become connected as each participant experiences transformative life changes and journeys of self-discovery.

The format was created by Koda Communications and has previously been adapted in 13 countries, including the US, Ireland, the Netherlands and Norway.

Discovery Finland’s new season will follow four Finnish celebrities: lifestyle coach Martina Aitolehti, social media influencer Sara Sieppi, YouTube artist Tuure Boelius and singer-songwriter Leo Stillman.

Pete Paavolainen, MD of ITV Studios Finland, said: “It is truly a delight to have Connected returning to Finland. When we started with the first Finnish season with Armoza back in 2011, it was the birth of a brand-new genre, something totally different at the time, where the main characters filmed everything themselves. Now, eight years later, we get to do it again with a great celebrity cast.”

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