Thursday December 3

Registration opens from 8.00 in the delegates lounge, coffee and tea available until 9.00

9.20 Welcome

With over 2.4 million YouTube subscribers, 1.6 million Twitter followers and 1 million Facebook likes, internet star Jim Chapman is your host for the morning, alongside C21Media.net editor Jonathan Webdale.

9.30

Meeting Maker
With 55,000 independent creator partners from more than 100 countries, Maker Studios’ digital stars, channels, and content attract more than 10 billion views on YouTube every month from 650 million subscribers. Acquired last year by Disney for US$500m, the company has evolved fast and is now pushing into entertainment format development for all platforms, including TV. UK MD Dan’l Hewitt and some of Maker’s biggest names explain how.

10.00

Talent 2.0
Launched five years ago to help foster emerging talent on social media platforms, Gleam Futures represents stars including Pixiwoo, Tanya Burr and Zoella. Founder and MD Dominic Smales and some of those on Gleam’s books spotlight the changing nature of celebrity and audience engagement in the digital age.

10.30

Little Dot, big horizons
Set up in 2013 by All3Media’s two most senior digital execs, Little Dot Studios is a next generation broadcaster and producer aiming to bridge the gap between television and YouTube. Co-founder Selma Turajlic and creative director Tom Hemsley present a series of case studies crossing the digital divide.

11.00: Networking break

11.30

The Art of Vine and Periscope
Through Vine and Periscope, Twitter is helping arm a new generation with the tools to unleash their creativity across social media, opening up scope for new forms of entertainment and audience engagement. Twitter UK director of broadcast media partnerships Dan Biddle offers a showcase of the hottest innovators.
Moderator: Jesse Cleverly, creative director, Wildseed Studios

12.00

The Art And Science Of Social Video
In the past three years, BuzzFeed Motion Pictures has gone from zero to nearly three billion views a month. In this session, Simon Low, Director of Brand partnerships, lifts the lid on their approach to original video. Warning: This presentation will contain cats. 
Moderator: Jesse Cleverly, creative director, Wildseed Studios

12.30

Changing audience appetites & consumption habits
SORTEDfood give you an insight into their journey from a group of friends sat around a pub table to being at the forefront of a global cooking community of more than 1.3 million people.
Moderator: Jesse Cleverly, creative director, Wildseed Studios

13.00 - 14.00: Lunch
(There is no lunch served at Content London but there are several cafes, restaurants and bars within and around the BFi)

14.00

Beyond Endemol Shine
Endemol Shine Group was created last year out of the merger of two of the world’s leading names in TV, also bringing together a string of multi-channel networks and next generation production capabilities. Endemol Shine UK commercial director Laurence Jones and Endemol Beyond global MD Georg Ramme offer an insight into the companies’ latest digital innovations.
Moderator: Richard Broughton

14.30

Turning on the style
European broadcast giant RTL Group has made a number of major investments in the MCN space over the past few years and paid €85m for a majority stake in fashion-focused StyleHaul in 2014. Now operating under the company’s central digital hub and benefiting from links to TV production powerhouse FremantleMedia, senior VP for Europe James Stafford reveals what’s hot this coming season.
Moderator: Richard Broughton

15.00

Doing the Rightster thing
Today's digital influencers are even more popular amongst millennial audiences than Hollywood stars. Research shows that these younger, digital-savvy consumers trust peer reviews much more than other types of marketing. Rightster works with brands and digital influencers on a daily basis and will discuss examples of how best to create digital-first stories that resonate with today's audiences. This panel will discuss the ‘do's and don'ts’ for brands when it comes to working with digital content creators on their campaigns. We'll also hear directly from digital content creators Huw Samuels and Leslie Wai, as well as the Director of OP talent, Liam Chivers, on their experiences of working with brands.
Moderator: Richard Broughton

15.30 - 16.00: Networking break, refreshments available in the delegates lounge and main foyer

16.00

The global perspective
This panel session offers a showcase of content coming out of leading MCNs from Germany, where ProSiebenSat.1 is merging its own in-house business with US-based Collective Digital Studios, Scandinavia, where Modern Times Group has been snapping up the likes of Zoomin.tv and Spain, being targeted by a start-up from Canal ’s former digital chief and the founder of BeBanjo.
Presenter: Scott Ehrlich

16.45

Rules of engagement
This panel session explores how innovation in original online content creation is levelling the playing field for sports fans, with case studies featuring the likes of  from YouTube-feted Bigballs Media football channel Copa 90, and FremantleMedia’s Shotglass Media and Sky Sports and its US investment Whistle Sports.
Presenter: Denis Crushell

17.40: Conference close