Complex, Barcroft team for US originals

US multi-channel network Complex Networks is partnering with UK digital specialist prodco and distributor Barcroft Media to co-develop programming.

Complex operates the Complex, Collider, First We Feast and Rated Red OTT channels in the US, while Barcroft Media is behind the online viral video network Barcroft TV.

The deal will see Complex and Barcroft develop and coproduce original programming for the Complex channels, with Complex’s in-house sales team also selling advertising against premium content on Barcroft TV in the US.

Complex Networks was formed last year following Verizon and Hearst’s acquisition of Complex Media and now claims to generate more than 500 million video views a month across its digital channels.

The agreement follows a series of content distribution arrangements struck by Barcroft Media following recent deals with Roku, Rumble and Sina Weibo.