Cisneros builds with Bungalow

Cisneros Group, owner of Venezuelan network Venevision, has formed a new development partnership with Robert Friedman’s fledgling prodco Bungalow Media and Entertainment.

The deal will see the firms develop Spanish- and English-language content aimed at Latin audiences across multiple platforms including television, digital media and live events.

Adriana Cisneros, CEO of Cisneros, said the firm’s media and entertainment division would “work closely with Bungalow to assess and exploit all viable business opportunities and ventures in the world of entertainment.”

Friedman, Bungalow’s founder and CEO, added that the agreement would seek to exploit the Spanish- and English-speaking markets which “have become key growth components for media companies and talent in the US and abroad.”

“As the US Hispanic population’s buying power and influence continues to increase, this partnership creates a great opportunity to deliver great content across platforms including TV, digital, mobile and e-commerce.”

Bungalow was founded by Friedman in September and develops, produces and distributes unscripted, scripted and branded content across platforms.

The deal comes after Cisneros revamped its global distribution arm earlier this week, which saw Venevision International replaced by the newly-formed Miami-based distributor Cisneros Media Distribution.