Cisneros appoints Chello exec for sales

Cisneros Media, owner of Venezuelan network Venevision, has appointed a Chello Latin America exec as its exec VP of content distribution.

Marcello Coltro will oversee the company’s pay TV and content distribution units and report directly to Cisneros president Jonathan Blum, who was promoted to the role in September last year as part of a company revamp.

Based in Miami, Coltro will also focus on accelerating the growth of existing revenue sources, identify new business opportunities and develop strategic partnerships and alliances.

Prior to Cisneros, Coltro was exec VP and chief marketing officer at MGM Networks Latin America, which was acquired by ChelloMedia in 2012.

Earlier in his 20-year career, he worked for Country Music Television (CMT), TVA Brasil and DirecTV Brasil.