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Channel 4 falls into Answer Trap

UK broadcaster Channel 4 has commissioned a daytime quizshow from All3Media-owned prodco Objective Media Group (OMG) Scotland.

Anita Rani

Coproduced by Motion Content Group, The Answer Trap (30×60’) sees pairs of contestants attempt to place answers in certain categories while trying to avoid decoy answers.

Anita Rani (Countryfile) is on board to host, with filming due to start later in the year.

Quiz experts Bobby Seagull and Frank Paul will set the questions, competing among themselves to see who can ‘trap’ the most players. Each episode, the contestants who get to the final will have the opportunity to play for a £10,000 (US$14,000) jackpot.

Ed De Burgh and Ben Shephard from OMG Scotland parent OMG Entertainment will exec produce, along with Toby Stevens for OMG Scotland and Martin Oxley for Motion Content Group. Julie Kelling is the series producer.

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