Cake ups Rodriguez, hires to boost sales

Bianca Rodriguez

UK children’s entertainment specialist Cake has promoted one executive and hired others from NBCUniversal (NBCU) and BBC Worldwide (BBCWW) as it looks to expand its sales arm.

Bianca Rodriguez has been upped to head of the division and will oversee a new team that includes two new roles created to handle a growing catalogue and portfolio of coproductions.

Julien Farçat

Former Mediapro exec Rodriguez has been with Cake since 2011.

Julien Farçat, formerly sales manager at NBCU joins as sales manager for French-speaking territories, Asia and Eastern Europe.

Francesca de Nicolo, who previously supported TV and format sales at BBCWW, joins as a sales exec and will be responsible for the Middle East, Africa, Turkey, Greece, Israel and inflight.

Francesca de Nicolo

“Bianca brings a great deal of energy and enthusiasm to the role and we have every confidence in her ability to manage our new team,” said Ed Galton, chief commercial office and MD at Cake.

“We are excited to have Julien and Francesca on board, both bringing experience from top-tier entertainment companies, which will prove useful for our business. Bianca’s appointment and our expansion are both key in supporting Cake’s growing slate of programming.”