C5 shakes up kids’ online service

UK broadcaster Channel 5 has tapped the local prodco behind its original series Wissper to revamp the website for its children’s programming block Milkshake!.

The new site launched at 11.00 GMT today and has been designed to appeal visually to children and provide an engaging platform for the channel’s kids’ content.

South London-based character design and animation studio Absolutely Cuckoo, led by Waybuloo creator Dan Good, created the new look for the Viacom-owned broadcaster, which is set to air its preschool toon Wissper.

The site features more games as well as a variety of new activities, downloads, printouts, galleries and presenter sections. Milkshake! is on air from 06.00-09.15 every weekday and 06.00-10.00 on Saturday and Sunday.

Its video-on-demand section, meanwhile, will continue to allow children to catch up on series such as Peppa Pig, Jelly Jamm and Zack & Quack.

Jessica Symons, Channel 5’s head of children’s, said: “Milkshake! is committed to producing superb children’s content for multiple platforms and our new-look website is just the start of further digital endeavours to come.”

Good told C21: “The key thing that was missing that I wanted to achieve was to create a world that kids and their parents wanted to be in. We believe we’ve created a really happy place for kids to hang out.”