New Media Metric’s Mark Montefiore on the state of Canadian comedy, Letterkenny and Bad Blood

As YouTube continues to dominate, AI reshapes creativity and the TV industry grapples with a commissioning slowdown and an advertising slump, the international TV format industry faces a pivotal moment. To get some answers, C21 headed to the International Formats Awards in Cannes.

AHEAD OF THE CURVE: BBC Studios' Beth Anderson, ITV Studios' Graham Haigh and TF1 Group's Julien Degroote foresee consolidation in 2025 as the 'streaming wars' enter a new phase and broadcasters – many now with robust digital platforms – explore further expansion.

AHEAD OF THE CURVE: Future Shack Entertainment's Jeff Wachtel, BBC Studios' Matt Forde and Wild Sheep Content's Erik Barmack remain hopeful the TV industry will transition from the “fear-based economy” of the past year to one in which execs take more creative shots in 2025 and producers learn to become craftier.

AHEAD OF THE CURVE: Jordan Schwarzenberger, co-founder of Arcade Media, manager of YouTube collective The Sidemen, gives his predictions for 2025, foreseeing more creators making shows for Netflix and the like, brands snapping up production companies and TV needing to focus more on over-60s audiences.

AHEAD OF THE CURVE: While the ad market took a nosedive last year and commissioners fearful of losing their jobs stalled decisions, TF1 Group's Julien Degroote, ITV Studios' Graham Haigh, All3Media's Lisette Van Diepen and AGC Studios' Lourdes Diaz see the situation improving in 2025.

AHEAD OF THE CURVE: Open AI’s creative specialist explains how the text-to-video AI technology will be a game-changer for the content business.

The glory days of 'peak TV' may be over, with YouTube and AI set to cause further disruption, but Cineflix's JC Mills, PBS's Tracy Beckett and Moonbug's Nicolas Eglau believe there are ways the industry can respond positively.

TV is undergoing existential change, usurped by a new 'creator economy' as younger viewers flee to YouTube, so what must the industry do to survive? C21TV headed to Mipcom in Cannes to find out, speaking with 'media cartographer' Evan Shapiro, ProSiebenSat.1's Henrik Pabst, World of Wonder's Fenton Bailey and more.