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Content Europe: All3’s Dug James divulges The Traitors’ secrets; BBC’s Sumi Connock, Fremantle’s Vasha Wallace, Banijay’s James Townley and Small World’s Tim Crescenti debate the future of formats

Apr 23, 2026 01:02:50

CONTENT EUROPE: From Lisbon, All3Media's Dug James – the man behind the global roll-out of The Traitors – discusses the format's incredible success and the tricks of adapting it for different markets [02:04]; BBC Studios' Sumi Connock, Fremantle's Vasha Wallace, Banijay's James Townley and Small World's Tim Crescenti on the latest challenges and opportunities shaping the formats business and where it's headed next [29:37].