Content Americas 2026 part 2: Erick Opeka, Ben Odell, Fiona Li, Juan Ponce and Alex González on reaching Gen Z audiences, microdrama growth and more
From Content Americas in Miami, Cineverse's Erick Opeka on why the company is backing microdrama start-up MicroCo and strategies for reaching Gen Z audiences [02:28]; 3Pas Studios' Ben Odell, COL's Fiona Li, Telemundo Studios' Juan Ponce and Sonoro Global's Alex González on building programme brands and leveraging IP in the New Content Economy [25:43].
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