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C21Media to run Prime Time in Ottawa

C21Media has signed a multi-year deal with the Canadian Media Producers’ Association (CMPA) to produce its annual conference, Prime Time in Ottawa.

C21’s Canadian division, Content Canada, will produce the conference, drawing upon its global network to bring the production industry’s brightest minds and leading innovators to the country in early 2020.

The conference will take place from January 29 to 31 in Ottawa and marks the 25th anniversary of the CMPA’s flagship industry event.

Reynolds Mastin

“Over the past quarter-century, Prime Time has evolved from a small policy conference into a global media event with a distinctly Canadian perspective,” said CMPA president and CEO Reynolds Mastin.

“C21 is an internationally renowned organisation with a proven track record of producing exceptional conferences such as Content London and Content LA, and we are thrilled to partner with them as we celebrate Prime Time’s 25th anniversary.”

Under the supervision of the CMPA’s VP of communications and marketing, Andrew Addison, C21’s Canadian division, Content Canada, led by CEO Ferne Cohen, will programme the conference and manage sponsorship sales with support from an international team based in C21’s London headquarters.

Ferne Cohen

“Over the past 25 years, the CMPA has built Prime Time into a must-attend event for industry leaders and decision makers from across Canada’s media production sector,” said Cohen. “Content Canada is proud to contribute to the growth of this exceptional event, and on the eve of this milestone year, we look forward to delivering a phenomenal, cutting-edge programme in 2020.”

“Our partnership with C21 will ensure that we maintain our conference’s signature brand and high standards while continuing to build out its international profile,” added Addison. “Prime Time 2020 promises to be bigger and better than ever.”

You can find out more about Prime Time In Ottawa by clicking here.

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