Burton rejoins Twofour Rights

The distribution arm of ITV-owned UK production outfit Twofour has bolstered its sales team by re-hiring one of its former execs from TV research consultancy K7 Media.

Tom Burton

Tom Burton is rejoining Twofour Rights as sales executive, responsible for distributing the firm’s formats and finished programming catalogue in Canada and the Middle East.

The appointment comes ahead of Discop Dubai, which Burton will attend next week with a slate of shows that includes ITV factual format This Time Next Year and music show Change Your Tune.

He previously worked with Twofour in various productions before moving into sales with Twofour Rights. More recently he has been promoting and presenting K7’s research worldwide.

The slate he is now shopping also includes ITV show What Would Your Kid Do?, The World’s Most Expensive Presents and business format Give It A Year.

Eniela Bella, VP of sales for EMEA and Latin America, said: “We’re delighted to welcome Tom back into the team at a time when our format and finished tape sales are stronger than ever. His knowledge and experience of the industry is a great addition to the team.”