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Brazil deal for Keshet’s Star

A Brazilian broadcaster has become the latest to acquire Rising Star, the buzzworthy new talent show format from Israel’s Keshet International.

Brazilian media giant Globo TV has picked up the rights to produce and air its own version of the show, originally devised and produced by Tedy Productions for Keshet Broadcasting. The format debuted of Keshet’s time periods on Channel 2 in Israel in September.

Globo joins a list of international channels to have acquired the format following its Mipcom debut, including ABC (the US), Atresmedia (Spain), ITV (the UK), TV2 (Hungary), RTL (Germany), M6 (France) and Rossiya1 (Russia).

The Rising Star format is a talent show with a second screen twist, in that viewers become real-time judges via an innovative app. More than nine million votes have been cast via this app in Israel, according to Keshet, with a participation rate 10 times higher than previous shows.

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