Brazil, China take celeb talent format

Broadcasters in Brazil and China have acquired a new primetime shiny-floor  talent show from Armoza Formats.

Brazil’s Record TV and China’s Jiangsu Broadcasting Corporation (JSBC) have licensed I Can Do That!, a gameshow that challenges eight celebrities to choose an act to master in a week before they perform it live, with viewers deciding who’s best.

The format was recently acquired in France, Spain, Italy, Portugal, Germnay and Norway in deals with international content companies Endemol, Banijay and Shine.

The show came from a partnership between Israel’s Armoza and JSBC to co-develop and distribution original formats. It also included JSBC’s studio reality format Celebrity Battle, which Armoza will now distribute.