Blue Ant hires WME-IMG’s Maldini

Canada’s Blue Ant has appointed the VP of entertainment, sales and acquisitions at WME-IMG/IMG Media to a role at its UK distribution division.

Alex Maldini

Alex Maldini has been named VP, international sales and acquisitions at Blue Ant International (BAI), where he will report to senior VP Solange Attwood.

The London-based role will make Maldini responsible for the factual firm’s sales across the UK, Scandinavia, Benelux and Italy, as well as growing its library of third-party content, across multiple genres.

Maldini spent six years at the sales arm of US agency giant WME-IMG/IMG Media and has also held roles at DCD Media and September International.

“BAI has significant plans to invest in third-party programming and we are confident that Alex’s expertise will see our catalogue expand with more premium content,” said Attwood.

BAI claims to have the largest slate of native 4K nature and wildlife content globally and a catalogue of over 2,300 hours of factual, factual entertainment, lifestyle, reality, documentary series and formats.

The appointment comes after Blue Ant Media appointed Jago Lee, the co-founder and MD of UK prodco Nerd TV, to lead its fledgling UK production studio last year.