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Group director of the Bigger Picture, Sky
Ball joined Sky in 2005, rising to become group director of Bigger Picture, the UK media conglomerate’s responsible business and sustainability team, in 2020. Under her stewardship, Sky has delivered a string of cause-related strategies and campaigns, including Sky Zero, Sky Ocean Rescue, Sky Cares, Sky Academy Studios, Sky Rainforest Rescue and, most recently, Sky Up, which tackles digital inequality through a £10m fund. A keen traveller and scuba diver, Bell holds a masters in environmental management from Brunel University, is a Chartered Environmentalist and is a member of the Institute of Environmental Management. She sits on the Media Trust Advisory Group, BiTC’s Climate Action Leadership Team and Net Zero Task Force, and BAFTA’s Sustainable Production Directorate.
