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Beyond exec ascends to Cloudco

US children’s producer and distributor Cloudco Entertainment has appointed a Beyond Distribution exec as its new VP of international content distribution.

Sam Partner

Sam Partner was Beyond’s senior VP of sales for German-speaking Europe, Scandinavia, Benelux and kids with a 15-year career in TV and film distribution.

He previously worked at The Pokemon Company International and at Fremantle and will now be based in Cloudco’s London office, reporting to MD Karen Vermeulen, who is also head of global content strategy and coproduction.

Cloudco’s LA-based sales manager Alisa Kasimova will continue to manage content in Central and Eastern Europe and the Nordics and will now report to Partner.

Vermeulen said the exec brings with him “a wealth of knowledge and experience and is highly respected in the business.”

Cloudco (fka American Greetings) is behind kids’ brands including Care Bears, Holly Hobbie and new series Boy Girl Dog Cat Mouse Cheese. The latter is a coproduction with Lagardère Group’s Gulli and has been picked up by broadcasters including CBBC in the UK, RTÉ in Ireland and De Agostini Networks in Italy.

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