Beauty World’s Hero heads to Europe, Lat Am

Beauty World Search’s The Fashion Hero

Canadian producer Beauty World Search has licensed the format to The Fashion Hero into Europe and Latin America.

The format has been optioned by Paprika Studios (part of Nice Entertainment Group) for Romania, Slovenia, Estonia, Latvia, Lithuania, Czech Republic, Slovakia and Bulgaria.

Litopos Producionnes, headed by CEO Juan Maldonado, showrunner for Mexico’s Next Top Model, has also acquired the rights to remake The Fashion Hero in Mexico and Colombia.

The Fashion Hero format sees participants competing before a panel of renowned designers to feature as role models in their forthcoming advertising campaigns.

The new option deals follow the announcement of a range of international broadcast and streaming partners for the first season of the Brooke Hogan-fronted 8×60′ series, which debuted on Amazon.

“The timing has never been better for a format celebrating diversity,” said Jan Salling, head of global sales at Beauty World.

“On one hand, we have broadcasters and streamers all over the world wanting ‘feel-good’ entertainment in a world with too much bad news. On the other hand, we have a fan-based community of millions demanding real change and a fashion industry waking up to the need for this.”