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BBC Studios names digital director

BBC Studios (BBCS) has promoted one of its execs to a new role overseeing creative for its digital output around the world.

Anna Cronin

Anna Cronin has been named director of digital at BBCS’s content partnerships team, where she will be tasked with developing “a global creative vision” for the organisation’s digital content across new formats and platforms.

Cronin will work across all the content company’s future platforms and on all genres, as well as working with BBCS-supported production companies to identify new commercial and creative opportunities in digital content.

Cronin will also lead BBCS’s hunt for digital talent and new IP, exploring opportunities within virtual reality, augmented reality and other emerging tech.

Reporting to BBCS chief creative officer Mark Linsey, she will work alongside digital and production teams across both BBCS Production in the UK and internationally.

Cronin, who was previously digital commissioner for brands at BBCS, joined the UK pubcaster’s commercial arm in February 2017 to build new partnerships with global digital customers and manage the commissioning of content. Prior to that, she worked for UK broadcasters ITV and Channel 4, as well as regional network London Live.

Linsey said: “The future is unknown, complicated and constantly changing – but also very exciting as technology continues to converge with TV and evolve our medium. BBC Studios is keen to partner with new, exciting talent who are on the cusp of something special, as well as delivering outstanding content for a breadth of partners and platforms.”

He added that Cronin’s role would be “pivotal to this challenge as she helps lead our push into new content forms within BBC Studios more broadly, demonstrating our agility and dynamism.”

Cronin said she was looking forward to “working with the teams to develop and deliver a bold and ambitious digital pipeline” of content as tech companies expand their requirements.

BBCS has made a series of senior management tweaks recently, promoting former MD of factual production Lisa Opie last month to oversee its UK production and naming Kate Oates as head of continuing drama.

Earlier this week, it brought in Naomi Carter from UK production group Tinopolis to oversee production of factual entertainment and events.

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