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BBC alum, talent agency launch prodco

Former BBC executive Andrea Hamilton is teaming up with talent agency Modest! Management to launch a TV production company, with a BBC1 commission already in the bag.

Andrea Hamilton

ModestTV has been formed by the talent firm alongside Hamilton, who has executive produced BBC shows including Strictly Come Dancing, The Voice (now on ITV) and So You Think You Can Dance. She will be chief creative officer at the new company.

Modest! Management is owned by Harry Magge and Richard Griffiths and is known for representing musical acts such as Little Mix, Olly Murs, Niall Horan, Katherine Jenkins, Alison Moyet and The Spice Girls.

Stefan Iriarte, formerly of Objective, CPL and Talkback, has been named creative director of ModestTV. Iriarte’s credits include Big Star’s Little Star and All Star Mr & Mrs.

The company already has its first commission with BBC1 for a seven-part Saturday night series called Little Mix: The Search, in which the girl band will search for singers to form a new group that will join Little Mix on their UK summer tour in 2020. Production is underway and the show will launch on BBC1 next year.

ModestTV has also received a BBC3 commission for Football Stars in Bad Cars, which will see footballers foregoing their flashy vehicles to drive Britain’s ugliest car while being interviewed by BBC Radio 1’s Chris Stark. Former QPR striker Peter Crouch will be a regular guest.

Magee said: “Entertainment TV is an area we’ve been interested in expanding into for a while, and over the years we have spent a lot of time around television production. This feels like an obvious way to combine our creative skills to help discover opportunities for the existing Modest! talent roster and beyond.”

Hamilton launched UK prodco OM TV with China’s 3C Media in 2016 and served as the company’s CEO. This company is no longer in operation, a spokesman told C21 today.

Hamilton was also previously a commissioning editor at UK satcaster Sky, spearheading growth in its entertainment programming.

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