Banijay ties up with Greenacre

Nadine Marsh-Edwards (left) and Amanda Jenks

Banijay Rights, the distribution arm of Banijay Group, has signed a multi-year, first-look development deal with UK indie Greenacre Films.

The agreement will see Banijay Rights and Greenacre Films work together to develop and produce TV series for UK, US and international markets.

Greenacre Films was established by producers and development executives Nadine Marsh-Edwards (Joe All Alone, Akala: Ruins of Empires) and Amanda Jenks (The Girl, An Englishman in New York) in 2010.

It was recently behind the feature film Been So Long starring Michaela Coel (Black Earth Rising) and Arinze Kene (Misty), which was acquired globally by Netflix.

The production company has said it is now eyeing a US scripted push to add to the various projects in paid development with major UK broadcasters it currently has.

The alliance between Banijay Rights and Greenacre Films is for the latter’s TV slate only and was instigated as part of IndieLab Accelerator, the growth programme for the UK TV sector.

Greenacre Films was chosen as one of 16 participants in IndieLab’s 2018 programme.

“This partnership is further evidence of our strategy to develop our English-language portfolio and build upon the huge growth we are witnessing in the scripted market,” said Chris Stewart, commercial director, scripted at Banijay Rights.

“Nadine and Amanda have very strong track records and share an instinct for original, authored work which is instrumental in an increasingly competitive market.”