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Banijay launches Little Wonder

International production company Banijay Group has launched an unscripted production label in the UK called Little Wonder.

Claire Morrison

The prodco, which will sit within Banijay’s existing outfit 7 Wonder, will be headed up by creative director Claire Morrison and will focus on unscripted development across the factual entertainment, factual and reality genres. All content created by the company will be distributed by Banijay sales arm Banijay Rights.

Morrison joins the new shingle from ITV Studios-owned prodco Potato, where she was head of development. She will report to Alexandra Fraser, CEO of 7 Wonder, with whom she previously worked with at All3Media-owned Maverick Television.

At Potato, Morrison led a development team on an expansive slate including ITV’s An Hour to Catch a Killer with Sir Trevor McDonald and Channel 5’s Inside King’s Cross: The Railway. She previously held a number of development roles at firms including Shine TV, BBC Television and Endemol UK.

Little Wonder’s creation comes as Banijay looks to expand its 7 Wonder business, which it acquired in February. The London- and Birmingham-based company was previously backed by Australia’s Seven Network. The company’s rapid growth brought about a reshuffle at the top in May, which saw CEO and founder Liz Abbott depart.

Banijay chief operating officer Peter Langenberg said: “It’s great to have Little Wonder and Claire joining the group. With a focus on popular factual outside of 7 Wonder’s traditional output, the new brand is set to complement the business’s slate, diversify its programming and take the label to even greater success and growth.”

Read more about Banijay’s strategy in the C21PRO UK Territory Report.

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