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Banijay Asia to focus on regional projects

Banijay Asia has teamed up with indie prodco Turmeric Media and Indian actor and politician Kamal Haasan to develop regional scripted and non-scripted projects.

Deepak Dhar

The partnership will see the companies produce new regional content for both OTT platforms as well as linear TV, and will work to develop shortform as well as longform projects.

Projects will be developed in a number of regional languages in order to meet the needs of the wider Indian audience.

Deepak Dhar, CEO and founder of Banijay Asia, which launched in 2018, said: “In less than two years, we have created content across genres which has been widely accepted by the viewers. With this partnership, we are confident we will be able to create material that will meet demand and be appreciated by vast audiences.

“Along with the mainstream market, we would also like to target the regional base, creating ground-breaking titles for the masses.”

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