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Will 2023 be the year of the consumer?
(Published in Perspective)
03-01-2023Nick Richardson, founder and CEO of UK-based The Insights Family, explores whether 2023 could be the year the content industry sees some major changes in favour of the consumer.
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Feeding the appetite for snackable shortform content
(Published in Perspective)
23-08-2022Nick Richardson, founder and CEO of UK-based The Insights Family, discusses the relevance of shortform, digestible content to young audiences and why platforms and networks should incorporate it into their strategies as social media's influence continues to grow.
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What does platform saturation mean for kids’ SVoD?
(Published in Perspective)
02-08-2022Nick Richardson, founder and CEO of UK-based The Insights Family, talks about why platform saturation means popular streamers can no longer assume continued loyalty from subscribers.
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Connect the tots: forging loyalty at an early age
(Published in Perspective)
31-05-2022Nick Richardson, founder and CEO of UK-based The Insights Family, discusses why it’s important for brands, including content creators, to build connections with children at a young age in order to ensure loyalty as they grow up.
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Will the metaverse replace mainstream kids’ TV?
(Published in Perspective)
10-05-2022Nick Richardson, founder and CEO of UK-based The Insights Family, discusses the impact of the metaverse on the kids’ TV industry and offers his advice on how broadcasters and streamers can get on board this new phenomenon.
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Age-appropriate content is a whole new Squid Game
(Published in Perspective)
11-01-2022Nick Richardson, founder and CEO of UK-based The Insights Family, discusses the impact on kids of viewing content that is not age-appropriate, a trend highlighted in the company’s Future Forecast 2022 report.
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Making the kind of content that matters to kids
(Published in Perspective)
02-11-2021Nick Richardson, founder and CEO of UK-based The Insights Family, discusses the role kids’ content creators should play in producing socially conscious programming for young audiences.
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Why kids are key to the entertainment wars
(Published in Perspective)
24-08-2021Nick Richardson of The Insights Family discusses the influence children have in family decision-making, particularly when it comes to TV consumption, and why broadcasters and producers need to take note of this when it comes to content creation.
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Skin in the game
(Published in Perspective)
06-04-2021While family co-viewing is on the rise so too is the trend for parents to game with their kids, opening up opportunities for the TV industry, says The Insights Family's Nick Richardson.
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Into the metaverse
(Published in Perspective)
03-11-2020This generation of kids don't want passive experiences, they want to co-create and interact with their media, says Kids Insights' Nick Richardson.
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- Content London 2022Be part of the story!
- The C21 International Drama AwardsRecognising the best in global scripted creativity
- The C21 UK Animation Digital Pitch 2022 in association with UK Global Screen Fund and Animation UKConnecting kids animation creators with the international content community
- THE C21 GLOBAL ENTERTAINMENT FORMAT PITCHDesigned to discover and develop a brand new hit format
- The C21 International Drama Series PitchOpen to new scripted drama and comedy drama series that are unseen in the international market
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