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  • The new normal (Published in Perspective) 15-05-2020
    Covid-19 has been indiscriminate in its impact on the entertainment industry, but it has also accelerated some structural changes, writes Guy Bisson of Ampere Analysis.
  • Mobilising Mip (Published in Perspective) 30-03-2017
    Ampere Analysis's research director warns that it’s time for marketers and content creators to forget Millenials and seek out Generation Z – the first true digital natives.