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Content Canada 2019

Armoza teaches Rai Due How To Be

Armoza Formats’ How To Be airs on Rai Due from this week

Italian pubcaster Rai Due has commissioned a local adaptation of celebrity interview show How to Be from Israel’s Armoza Formats.

Developed by Israel’s Artza Productions in collaboration with Armoza Formats, How to Be flips a typical celebrity interview process on its head by allowing the host to become the celebrity and the celebrity to become the host.

The Italian adaptation will be produced by Zero Stories and hosted by TV presenter Ubaldo Pantani.

Celebrity guests will include rapper and The Voice Italy judge J-Ax, anchorman Giancarlo Magalli, former tennis player Adriano Panatta and two-star Michelin chef Gianfanco Vissani.

How to Be will begin airing on Rai Due this week.

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Content Canada 2019
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