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Antena 3 finds home for Deserve It

Spanish terrestrial network Antena 3 has begun preproduction on a local version of Dick de Rijk’s gameshow format You Deserve It.

Magnolia will make the show, following a deal with distributor SevenOne International, part of the Red Arrow Entertainment Group owned by ProSiebenSat.1.

The format sees contestants compete for a cash prize by buying clues to solve trivia questions. The prize is then given to someone they think deserves it, who has no idea they will get the money until the end of the show.

The gameshow – greenlit by Germany’s Sat.1 – was previously sold to US broadcast network ABC, where it was produced by Kinetic Content and debuted in primetime last November.

MBC in the Middle East is currently in production on its own version. In August last year, Deal or No Deal creator de Rijk signed a multi-year pact with SevenOne as the exclusive distributor of his formats.

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