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Content Canada 2019

Amazon dives into Baywatch

Pamela Anderson in Baywatch

Amazon Prime Video has acquired the rights to classic TV series Baywatch in the US, Australia and Canada, after the show was remastered by distributor and producer Fremantle.

The drama, about a group of lifeguards working along the pristine beaches of Malibu in Southern California, first aired in 1989 on NBC.

It was cancelled after its first season but kept alive via US syndication and went on to run to 11 seasons and air in more than 200 countries. The show, which also spawned a movie, was translated into 48 languages and was awarded a Guinness World Record for having the largest global TV audience in history.

The original creators and executive producers of Baywatch, Michael Berk, Greg Bonann and Doug Schwartz, oversaw the remastering of the series, which features new songs created to score its iconic montage scenes.

Lisa Honig, Fremantle’s exec VP for programme distribution, North America and international, said the programme’s “fresh new style and soundtrack showcases this classic show and its much-loved characters in a whole new way.” It was made available on Amazon over the weekend.

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Content Canada 2019
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