All3Media hires Endemol Shine alum

The distribution arm of Discovery- and Liberty Global-owned All3Media has hired former Endemol Shine executive Mike Gould to bolster its digital business.

Mike Gould

Gould is joining UK-based All3Media International as partnership manager in its digital division, a3mi2.

Reporting to Gary Woolf, exec VP of strategic development, Gould will be responsible for developing and managing All3Media International’s digital partnerships worldwide and maximising digital returns for the company’s brands and multi-genre content.

Gould was previously senior manager of global digital distribution and partnerships at Endemol Shine Group, where he led digital business development and managed digital partnerships with established and emerging platforms and prior to that delivered strategic digital-first partnerships for franchises at the BBC and ITV.

A3mi2 was formed early in 2020 giving a focused, specialist approach to the range of interests in the VoD space. The approach sees a3mi2 working directly with channels as well as with aggregators as appropriate, and the company has been a launch partner to platforms such as Roku, Pluto, Tubi and Amazon Prime Video.