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Albert starts contract-based eco initiative

Albert, the UK body set up to help the screen industry tackle climate change, has launched an initiative designed to help actors, their agents and casting directors encourage positive environmental changes on set.

Aaron Matthews

Albert was started in 2011 as a collaboration between Bafta, indies and broadcasters to bring the screen industries together to tackle their environmental impact.

In its ongoing efforts to help the TV and film industry move towards a carbon-neutral future, the project’s Green Rider initiative is designed to champion climate action through actors’ contracts.

Instead of requests for particular items or modes of transport (in a list known as a ‘rider’), the Green Rider calls for good environmental practices to be observed on set. Examples include requesting plant-based catering, low-energy lighting or for the production company to agree to a ‘zero to landfill’ policy for its sets.

Aaron Matthews, Albert’s head of industry sustainability, said: “Albert’s aim is to help the TV and film industry transition towards a carbon-neutral future. To do that, every person on a production, from the producers to the runners, needs to know what they can do. The Green Rider is there to help actors, agents and casting directors so that they too can make a positive difference”

The Green Rider has been created in association with the casting platform Spotlight, whose CEO, Richard Wilson, said: “Actors and their agents, alongside casting directors, have a huge amount of influence and they all want help to do more to make our carbon-intensive industry more sustainable.

“The Green Rider gives them a framework and guidance for how to do this. We’re really excited to see how this is adopted by the industry and the positive changes it will bring about.”

The Green Rider will be made freely available via the WeAreAlbert website. A number of webinars will also take place with casting and talent networks to highlight the rider and how it can be used. More information can be found here.

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