A+E hands Greco top digital role

US broadcaster, producer and distributor A+E Networks has promoted VP Morgan Greco to oversee its digital business development.

Morgan Greco

Greco has been elevated to senior VP of digital business development, overseeing a team that develops monetisation and promotional strategies for the social media and digital content across A+E’s channel brands, such as A&E, Lifetime and History.

Reporting to Mark Garner, exec VP of global content sales and business development, Greco is based in New York.

“Morgan approaches the business as a digital native and has been instrumental in introducing our full slate of programming to new, younger audiences that may not have otherwise seen Kings of Pain or Forged in Fire,” said Garner.

“Under her direction, this area of the business has seen substantial growth through an increase in subscribers, viewers and engagement.”

Greco joined A+E Networks in February 2013 to oversee all social media efforts and with a remit to grow audiences across A&E, History and FYI social platforms.