Please wait...
Please wait...

3 Ball launches 3BMG for indie JVs

Unscripted prodco 3 Ball Entertainment has set up a new company that will house numerous joint ventures with independent producers.

Reinout Oerlemans

Reinout Oerlemans, chairman of 3 Ball, and Ross Weintraub, who has served as CEO since 2015, have formed 3BMG.

3BMG’s primary role is to “incubate, foster and support the growth and vision” of established and emerging producers, who will continue to operate as owners of their own companies.

It is currently home to Jeff Jenkins Productions (Jeff Jenkins), Lost Arts Entertainment (Grant Cross), Parabolic Content (Rick Sasson and Seth Sherman) and Cedarwood Park Entertainment (Lisa Bourgoujian), as well as 3 Ball Productions (Jeff Altrock), which will maintain its in-house development under the leadership of Oerlemans and Weintraub.

Founded in 2003, 3 Ball has been behind unscripted hits such as The Biggest Loser, Beauty & the Geek, Extreme Weight Loss, My Cat from Hell and Bar Rescue.

Ross Weintraub

Oerlemans’ Eyeworks acquired the company in 2006, before it was sold to Warner Bros in 2014, with the US business – 3 Ball Productions – returning to its roots as an independent prodco.

“With 3BMG, we saw a chance to create real opportunity for a wide range of talented producers that want to stay independent but not get crushed by the intensity of today’s business demands,” said Weintraub.

“Our goal is to let creatives do what they do best while maintaining skin in the game; that’s the part of our model we see as especially advantageous.”

Oerlemans added: “I’ve been around this business internationally and here in the US for three decades, from creative to production to M&A. Much of our longevity is due to preparing for change and making our best efforts to meld innovative thinking with agility.

“Ross and our entire management team have done a stellar job of actuating our new model and launching 3BMG, which, in a short period with our first wave of JVs, has already propelled exciting new creative, production efficiencies and increased commissions.

“We anticipate 2020 being another big growth year and we’re excited to announce more partnerships in the near future.”

Please wait...