ZoneTV lines up Bonnier titles

US-based digital operator ZoneTV is launching a series of pay TV channels in a partnership with Nordic media giant Bonnier.

Jeff Weber

The arrangement will see ZoneTV licensing more than 1,000 videos from Bonnier’s US magazines, including Popular Photography, lifestyle-focused Field & Stream, Popular Science and cuisine-skewing Saveur.

Content from the magazines, as well as videos from other sources, will be launched via digital channels and form part of Zone’s wider expansion plans.

“We are aggressively expanding our library of content, searching for the most desirable videos for all audiences in the pay TV household,” said Jeff Weber, CEO of ZoneTV.

“Bonnier’s magazines and digital platforms address passions that all of us share, from sports to food, exploration and innovation. Our partnership will expand the reach of their high-quality content.”

Sean Holzman, Bonnier’s chief digital revenue officer, added: “Our consumers demonstrate every day that they want to interact with us on their schedule and via their preferred platform.

“ZoneTV gives us yet another way to extend our multi-media presence as well as providing us another way for consumers to discover our content.”