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Zig Zag, 3C to play Ancient Games

Ancient Games will have a production hub in China

MIPCOM: UK indie Zig Zag Productions has teamed up with Chinese producer and distributor 3C Media to co-develop an ambitious new physical gameshow format.

Ancient Games is being launched here in Cannes this week having previously enjoyed success in the China Original TV Formats competition at the Shanghai TV festival.

Zig Zag and 3C are co-developing the series for the UK and international markets, with a production hub for multiple international versions planned for China including a colosseum-style venue for the battles.

The format is a sports competition and battle series that takes famous former athletes and super-fit celebrities and has them compete in challenges, games and disciplines from the ancient world. They train for each challenge while living in a camp that replicates the conditions, food and sleep patterns competitors would have been subjected to more than 2,000 years ago.

Zig Zag is handling pitches to the UK and US while 3C Media, founded in Beijing in 2004, is selling the format internationally outside those territories.

3C is known for introducing Strictly Come Dancing to China in 2006 and has since established itself as one of the leading format players in the country.

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