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Zeebox goes live on Android

Social TV service Zeebox has launched a version of its app for Android phones and revamped its website as part of its continuing expansion.

The Android roll-out follows Zeebox’s launch online and as an iPad app last October, with a dedicated iPhone app following two months later.

The Android app can synch with and work as a remote control for Sony, Panasonic and Samsung TVs and Virgin TiVo boxes, while the relaunched web service homepage, dubbed MY TV, will be more focused on personalised recommendations, showing what friends are watching and what shows are most popular through Zeebox ratings and Twitter buzz measurements.

“The new MY TV page is our first step in using our analysis of TV viewing behaviour through Zeebox to create personalised social recommendations. It’s fascinating to see how some programmes have high viewing but low social buzz, and vice versa. This will soon provide the industry with significant new insights into TV viewing behaviour,” said former iPlayer boss and Zeebox co-founder Anthony Rose.

The news comes a month after Zeebox hired former Time Warner executive Jason Forbes to head its US operations ahead of a planned stateside launch in the second quarter of this year.

The service added click-to-buy ad links to its app in February, while Sky took a 10% stake in the business, which is led by Rose and ex-EMI executive Ernesto Schmitt, in January.

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